Assignment21 x
Assignment #2 – BUS 470 – Prof. Jahanbakht
1. Why communicate the vision? Why does a Sound, Well-Communicated Strategic Vision Matter?
2. Pick a company’s vision statement and provide your analysis based on the following chart.
3. Pick a company’s mission statement and provide your analysis based on this chart
4. Core Values Link the Vision and Mission of the firm. Explain via a company as an example.
5. The purpose of setting objectives is …
6. There are two types of objectives. Name them and bring one example of each type.
7. A balanced scorecard means …
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The Dos The Don’ts
Be graphic—paint a clear picture Don’t be vague or incomplete—no
foggy language!
Be forward-looking and directional Don’t dwell on the present
Keep it focused and specific Don’t use overly broad language
Have some wiggle room Don’t state the vision in bland or
uninspiring terms
Be sure the journey is feasible Don’t be generic
Indicate why the directional path
makes good business sense
Don’t rely on superlatives only
Make it memorable Don’t run on and on
The Dos The Don’ts
Be graphic—paint a clear picture Don’t be vague or incomplete—no
foggy language!
Be forward-looking and directional Don’t dwell on the present
Keep it focused and specific Don’t use overly broad language
Have some wiggle room Don’t state the vision in bland or
uninspiring terms
Be sure the journey is feasible Don’t be generic
Indicate why the directional path
makes good business sense
Don’t rely on superlatives only
Make it memorable Don’t run on and on
Specifies the buyer
needs it seeks to
satisfy and/or the
customer groups and
markets it serves
Identifies the
firm’s current
products and
services
Indicates the
company’s scope
of operations and
the technologies
it employs
A Company’s
Mission Statement
Specifies the buyer
needs it seeks to
satisfy and/or the
customer groups and
markets it serves
Identifies the
firm’s current
products and
services
Indicates the
company’s scope
of operations and
the technologies
it employs
A Company’s
Mission Statement
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