Business Intelligence geospatial data analytics and essay on a case study

Geospatial data has become an integral element in how companies and organizations conduct business throughout the world. The fields of remote sensing and mobile drone platforms/sensors are expanding rapidly and providing consumer markets new levels of persistent and targeted geospatial data previously available only to the military and intelligence agencies.

Answer the following questions:

Don't use plagiarized sources. Get Your Custom Essay on
Business Intelligence geospatial data analytics and essay on a case study
Just from $13/Page
Order Essay

1.1 What are the benefits of using geospatial data in analytics?

1.2 How can adding the “where” in data collection give companies a competitive advantage?

*please remember to include at least one credible scholarly reference!

(250-300 words) (02/19/2020)

Below can be delivered by 02/21/2020

2. please discuss how some companies are using geospatial capabilities to geo-enable their digital enterprise and take advantage of real-time situational awareness.

(300-350 words)

*please remember to include at least one credible scholarly reference!

3. (1000 – 1200 words)

Topic: Case Study – NH Hoteles

Overview: Social media and the Internet have transformed the hotel industry. By writing millions of reviews a year on websites and mobile apps, travelers are among the most empowered and influential consumers in the world. As NH Hotels aggressively expanded their global reach, accessing and analyzing the vast amount of customer feedback became critically important to maintaining their online reputation – and securing their future success. Review the following case study and respond to the questions listed in the critical elements section to develop the content of your essay.

A project developed on Google Cloud Platform – NH Hoteles: Making a reservation for the future

Challenge

To initiate the process of more efficient customer data collection, analysis, and reporting, NH Hotels used off-the-shelf software tools. These programs proved inflexible and they also lacked critical features, such as benchmarking their competitors, which were required by NH analysts. Development cycles dragged on and deadlines were consistently missed. NH Hotels turned to Paradigma, a technology consulting firm based in Madrid, to build a customized solution.

Solution

After several meetings with NH Hotels to understand their needs, Paradigma set up a small development team (including a representative from NH). This cooperative approach accelerated development time and gave Paradigma the confidence to select the most appropriate technologies for the project. Using various software tools, such as Grails and JQuery, Paradigma designed an elegant customized solution called “Quality Focus Online.” For optimal performance, the development team decided to host this

system in the cloud. Paradigma recommended a Google Cloud Platform solution that used Cloud SQL as a fully managed database, combined with Compute Engine for rapid translation of multilingual customer reviews.

“Quality Focus Online turned out to be easy to use from day one. It helps me save a lot of time and improves our business” says Javier Mármol, Director of Hotel NH Palacio de Tepa in Madrid. “For example, we discovered from reviews that noise was a problem, so we increased our room insulation – and our positive scores shot up overnight.”

About the Quality Focus online tool

The Quality Focus Online tool processes, interprets, rates, reports and monitors the reputation and performance of the 400 hotels of the network, individually. It turns a lot of unstructured information into meaningful and actionable analysis.

Half of the guests’ reviews analyzed by the tool are from NH Hoteles’ own surveys and half from reviews on 3rd party sites like Tripadvisor.

Results

Quality Focus Online can now process, interpret, rate, report and monitor the reputation and performance of each individual hotel in the NH group. Hotel guests can use their mobile devices to immediately deliver feedback about such topics as service, cleanliness, value and food. Half of guest reviews captured and analyzed are from NH Hotels’ own surveys and half are from reviews on third party sites such as TripAdvisor.

The Quality Focus Online tool aggregates and processes over 200,000 reviews a year and is used more than twice a week by all NH hotel directors throughout the world to identify problems and make informed decisions in near real time. For example, NH Hotels has averaged 20% less negative reviews monthly after adding Wi-Fi access to every location. NH Hotels also was able to track the direct

correlation between expenditures (e.g., adding more noise insulation to rooms) and customer satisfaction. As a result, executive management at the highest level has become more confident in making these types of bottom line decisions.

“Quality Focus Online turned out to be easy to use from day one. It helps me save a lot of time and improves our

business. For example, we discovered from reviews that noise was a problem, so we increased our room insulation – and

our positive scores shot up overnight.”

—Javier Mármol, Director of Hotel NH Palacio de Tepa in Madrid

______________________________________________________________________________________________________________________

Guidelines for Submission: Using APA 6th edition style standards, submit a Word document that is 2-4 pages in length (excluding title page, references, and appendices) and include at least two credible scholarly references to support your findings.

Include the following critical elements in your essay:

I. What does Big Data mean to NH Hoteles? Briefly describe how this

organization came to realize that

Big Data was the key to

improving their business

operations. How did they determine what data was needed and how to manage the information that was available to them?

AI. What were their main challenges? Explain the

challenge(s) they encountered with

data collection and the efficient

processing of this information to gain actionable insights about their hotels.

BI. What was the proposed solution, and the impact of results? Describe the solution that was

developed and implemented to

solve their business challenges with managing and analyzing customer feedback. How does the solution give NH Hoteles a competitive advantage and what technologies were deployed to make this solution effective and efficient to serve its purpose?

Required elements:

Please ensure your paper complies APA 6th edition style guidelines. There is an essay template located under the Information link.

APA basics:

· Your essay should be typed, double-spaced on standard-sized paper (8.5″ x 11″)

· Use 1″ margins on all sides, first line of all paragraphs is indented ½” from the margin

· Use 12 pt. Times New Roman font

Follow the outline provided above and use section headers to improve the readability of your paper. If I cannot read and understand it, you will not earn credit for the content.

Describes how this organization

needed.

encountered with data collection

30

30

Explanation lacks detail.

related to citations, grammar,

related to citations, grammar,

Critical Elements

Proficient (100%)

Needs Improvement (70%)

Not Evident (0%)

Value

Describes how this organization

Does not describes how this

organization came to realize that

came to realize that Big Data was

the

came to realize that Big Data was Big Data was the key to

Big Data

key to improving their business

30

the key to improving their business

improving their business

operations but does not explain how

operations and explains how they

operations nor explains how they

they

determined what data was

determined what data was

needed.

determined what data was
needed.

Explains the challenge(s) they

Provides short explanation of the

Does not provide an explanation

challenge(s) they encountered with

of the challenge(s) they

encountered with data collection

Main Challenges

data collection and the efficient

and the efficient processing of

this

processing of this

information.

and the efficient processing of
information.

Explanation lacks detail.

this information.

Describes the solution that was

Provides short description of the

Does not provide a description of

Proposed Solution and

developed and implemented to

solution that was developed but

the solution that was developed

solve their business challenges and

does not explain how the solution

and does not explain how the

Outcomes

how the solution gives NH a

gives NH a

competitive

advantage.

solution gives NH a competitive

competitive advantage. advantage.

Submission has major errors

Submission has critical errors

Articulation of Response

Submission has no major errors

related to citations, grammar,

10

spelling, syntax, or organization

that

spelling, syntax, or organization

spelling, syntax, or organization.

negatively impact readability and

that prevent understanding of

articulation of main

ideas.

ideas.

EARNED TOTAL

100%

Calculator

Calculate the price of your paper

Total price:$26
Our features

We've got everything to become your favourite writing service

Need a better grade?
We've got you covered.

Order your paper