Bus32-Project1a-OutlineEach student will be randomly assigned a company to research and present. You will be a corporate
recruiter for this organization, presenting via video transmission to a group at a job fair. Your goal is
to recruit the audience as potential employees by persuading them to work for your company.
Instructions: Using your assigned company (see the Modules for the list of assigned companies),
create and submit an outline reflecting the information and research you will be presenting for your
final Project1 you are presenting.
Length: one to two-page, typed
File: Please submit your file as a (.pdf, .doc, .docx, .jpg, or .txt)
————————————————————————————————————————Writing an Outline
Whether you need to deliver a speech for a class, you have a presentation to give at work, or you’re
writing an essay, a solid outline is the starting point for success. Regardless what type of informative
outline you are writing, the basic parts remain same.
Each will include an introduction, a body, and a conclusion.
The introduction generally needs to:
•
•
•
•
Grab the reader’s or audience’s attention
Present your thesis statement (main idea)
Establish your credibility (you are a corporate recruiter for XXXX company)
Preview what is to come (history, unique qualities of the company, and why work for this company)
The body:
•
•
Outlines your main points, with subpoints and supporting facts
Includes transitions between main points
The conclusion:
•
•
•
Signals the end is coming
Restates your thesis (main idea)
Ends strongly, but quickly, wrapping it up and driving your point home
————————————————————————————————————————Creating a Basic Outline
This is a very basic outline that you can use to get started with either a presentation or a writing
assignment. Too often, when we approach speaking & writing, we think in terms of a complete
product—not in terms of an outline. It’s extremely important to begin every task with a clear and
thorough outline. Your audience will only be able to follow your paper or speech if it is very clearly
organized.
For speaking, develop most of the outline with key words in order to assure that you will
extemporize and talk to your audience; you should write your thesis statement (main idea), transition
sentences, and all main point statements as complete sentences (and deliver them as written) so that
you have a speech that is easy to follow. It’s generally best to stick to 3-5 main points.
Outline Instructions
I.
Introduction
A.
Attention getter—pull the audience in with something interesting (why we would
want to listen to you … a story, interesting stats, a quotation, etc.)
B.
Tell us who you are and establish credibility/build relationship with the audience—why are
you speaking on this topic?
C.
Introduction of topic—give them a brief glimpse at what you are talking about, maybe some
background info. that they need for the speech.
D.
Thesis statement: one clear sentence that previews all your main points in the
appropriate order. “Today we are going to learn about XXXX (assigned company) by
looking at the history, unique qualities the company offers, and why you would want to
work for our company.”
————————————————————————————————————————(transition: one complete sentence that makes the transition to the next part of the speech)
“Now we are going to talk about XXXX (assigned company) by looking at three distinct areas.”
II.
Body
A.
B.
Subpoint (facts that supports the above main point)
“First we are going to talk about the History of our company.”
1.
Sub-subpoint (facts/stories that supports the above subpoint)
2.
Sub-subpoint
3.
Sub-subpoint
Subpoint (facts that supports the above main point)
“Next we are going to talk about the unique qualities of our company.”
1.
Sub-subpoint (facts/stories that supports the above subpoint)
2.
Sub-subpoint
3.
Sub-subpoint
C.
Subpoint (facts that supports the above main point)
“Finally, let us talk about why you would want to work for our company.”
1.
Sub-subpoint (facts/stories that supports the above subpoint)
2.
Sub-subpoint
3.
Sub-subpoint
————————————————————————————————————————(transition: one complete sentence that makes the transition to the next part of the speech)
“Today we learned about XXXX (assigned company) by looking at three distinct areas.”
III.
Conclusion
A.
Summary (what do you want the audience to remember after the speech is over?)
1. historical facts about the company
2. unique qualities that are specific to our company
3. why you would want to work for our company
B.
Closer—you need to have a strong ending. It often works well to refer back to your
attention getter, to end with a strong quotation, to create a strong image, etc.
Outlining an Oral Presentation
What Makes a Loan Officer Say Yes?
Captures attention
Involves audience
Identifies speaker
Previews three
main points
Establishes
main points
I. INTRODUCTION
* A. How many of you expect one day to start your own business? How many of
you have all the cash available to capitalize that business when you start?
B. Like you, nearly every entrepreneur needs cash to open a business, and I
promise you that by the end of this talk you will have inside information on
how to make a loan application that will be successful.
+ C. As a loan officer at First Fidelity Trust, which specializes in small-business
loa I make decisions on requests from entrepreneurs like you applying
for start-up money.
Transition: Your professor invited me here today to tell you how you can
improve your chances of getting a loan from us or from any other lender. I
have suggestions in three areas: experience, preparation, and projection.
II. BODY
– A. First, let’s consider experience. You must show that you can hit the ground
running.
1. Demonstrate what experience you have in your proposed business.
2. Include your résume when you submit your business plan.
3. If you have little experience, tell us whom you would hire to supply the
skills that you lack.
Transition: In addition to experience, loan officers will want to see that
you have researched your venture thoroughly.
B. My second suggestion, then, involves preparation. Have you done your
homework?
1. Talk to local businesspeople, especially those in related fields.
2. Conduct traffic counts or other studies to estimate potential sales,
Analyze the strengths and weaknesses of the competition.
Transition: Now that we’ve discussed preparation, we’re ready for my
final suggestion.
C. My last tip is the most important one. It involves making a realistic projec-
tion of your potential sales, cash flow, and equity.
1. Present detailed monthly cash-flow projections for the first year.
2. Describe What-if scenarios indicating both good and bad possibilities.
3. Indicate that you intend to supply at least 25 percent of the initial
capital yourself.
Transition: The three major points I’ve just outlined cover critical points
in obtaining start-up loans. Let me review them for you.
II. CONCLUSION
– A. Loan officers are most likely to say yes to your loan application if you do
three things: (1) prove that you can hit the ground running when your
business opens; (2) demonstrate that you’ve researched your proposed
business seriously; and (3) project a realistic picture of your sales, cash
flow, and equity.
B. Experience, preparation, and projection, then, are the three keys to
launching your business with the necessary start-up capital so that you
can concentrate on where you customers, not your funds, are coming from.
Develops
coherence with
three planned
transitions
Summarizes
main points
Provides final
focus
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Formatting
Title Page
Citation
Outline
