Assignment 6.1: Create the Business Case (Individual Project — Part 11)
Overview
In this Assignment you will create a business case for your technology introduction project.
Required Reading
Brynjolfsson E., Hitt L. M. (2000, Fall). Beyond Computation: Information Technology, Organizational Transformation and Business Performance.
(~6 pages) http://ebusiness.mit.edu/erik/JEP%20Beyond%20Computation%20BrynjolfssonHitt%207-121
It suffices to read pages 2 – 5: Computers and Economic Growth, and page 35: Conclusion.
This article describes how organizational “investments” have a large influence on the value of IT investments. Also, it explores how the benefits of IT investments are often intangible and difficult to measure.
Optional Resources
- Business Case Templates and Examples
NSW Department of Commerce: Office of Information and Communications Technology. (2004, September). Business Case Development Guideline.
Smith B. & Kumar, R. (1999). Biogenetica San Jose ITSA Replacement Business Case - CRM ROI: Fact or Fiction.
A brief discussion of a Cost-Benefit (tangible & intangible) Analysis for a CRM implementation. - Murphy, K. E. & Simon, S. J. (2002). Intangible benefits valuation in ERP projects.
Case study reviewing “the importance of intangibles” in ERP projects.
Procedure
- Carefully review the Theme supporting this Assignment. Use the section “Business case” in the project plan template document and create a business case for your technology proposal.
- Post this section of your project to the course Forum.
Note that in Module 7 you’ll compile this and the other sections of the project plan into a single, coherent proposal. By then you’ll have a more comprehensive understanding of how the work done in this Module fits into the bigger picture, and can revise accordingly.
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