CorporateSocialResponsibilityinZara x
Running Head: CORPORATE SOCIAL RESPONSIBILITY IN ZARA 1
CORPORATE SOCIAL RESPONSIBILITY IN ZARA 2
Corporate Social Responsibility in Zara
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Abstract
Zara is one of the most successful fashion companies that has been able to rebrand it retains business activity. It has adopted a dramatic introduction and conceptual fashion scales to capture customer taste and preference. He Company was formed in the year 1975, and to date, it has inspired the fashion industry through the making of the best collection that matches the customer desires. The company has established a passion and fashionable approach that goes a long way in the customer spectrum (Pitcher, 2019). It has encompassed different cultural modes of dressing, different age groups, and more event-based fashions. This enlarges the scope of the customer since the company can serve a wide range of customers in different seasons. The company has been addressed and termed to be amongst the first company in the world that has the vest outfits and widely recognized by customers from all corners of the world. The company has given the customer the priority, and the other measure of establishing the brand comes later. It has been generally experienced massive transformational and enlargement within the extremes of time, especially in Spain. The establishment of new stores in various regions has increased its revenue share. In 1985, it was indexed and incorporated as a holding company, and this laid the foundation of investment. In increased investment level and commanded extreme new designs, improved manufacturing and moderns designs that suited the customer’s zeal (Patel, 2019)
Zara suitability
The fashion industry experiences tremendous processes that seek sustainability, transparency, and the adoption of the modern brand. In this regard, Zara Company has been filling the market niche and established a sustainable business environment. First, the company has been able to extend its services in various parts of the world. It has open more stores in the different terminal as one of bringing the gap between the company and the esteemed customer (Kostelijk & Alsem, 2020). Besides that, there has been a lot of technological advancement in businesses and companies; Zara is not an option in this case. The use of application systems and business programs has encouraged planning, manufacturing, and distribution of customer orders on time. This methodology has enabled the company to be able to sustain its position as the most appreciated and renowned fashion industry in the world. The management has also sharpened the role of supply and chain management unit as well as the public relation departments to enable them to maintain their customer and have sustainable operations keep them at the top (Korean Wave, 2019)
In the net systemic companies plan, it wishes to extend its global market share by taking stock in Portugal, New York Sweden, Norway, amongst others. The planning and branding workforce ensures that they have established stores in strategic positions. The processes of branding are led by an interbred list and best global solutions that enhance the company’s core value, functionality, and, importantly, ensure that the company policy has been attained. Its thorough systemic establishment that ability to introduce a new collection is made. This that has enabled the company to have the best choice of brand and eliminated stiff competition against other companies and stored that deals with the same type of business. Lastly, the designers use a principal of customized design, which success measure that has seen the company grow (Korean Wave, 2019).
Winning customers in the global space requires commitment and convince environmental practice that makes an umbrella consideration of effecting business development. As a result, Zara clothing company has been to secure customers through constants updates and reaching them using social media platforms. The workforce plays a significant role in initializing eco-efficient management protocol from the various stores that have been launched worldwide. The use of the same interior designs has captured customers as it depicts the same quality and pricing (Wang, 2018). Importantly, the company has introduced a process of recycling products to prevent environmental degradation and misuse of the environment. They have been able to produce and generate recyclable products in efforts of making catalog and guaranteed best outfits. The welfare policy and product terms and conditions ‘give a sustainable feature of the company’s product against bothering competitors. The company has made a significant announcement that has given new dawn in the quality. They stated that they are going to adopt 100% use of cotton by the years 2025 (Hency Thacker, 2018).
Conclusion
The company has been able to establish its network in various countries and can, therefore, be termed as an enigma. The chief executive officer and the team of management have been able to run the day to operations of the company effectively and efficiently. Maintaining the profile of the company over the different years that the business has been operating gives the business credit over its competitor (Glanfield, 2018). The future of its customers will be detained by the ability of the company to use digital infrastructure and sustainable transformation in the entire business. This mode will increase profit earned and the economic development of the mother country. It has also increased the job availability of a service attendant amongst other staff.
References
Chapter 8 – Corporate growth and changes in brand identity. The case of the Zara group 187 – Xoán Carmona Badia. (2017). European Business and Brand Building. doi:10.3726/978-3-0352-6142-4/12
Glanfield, K. (2018). Brand transformation – strategy selection and implementation. Brand Transformation, 198-219. doi:10.4324/9781315160450-9
Hency Thacker. (2018). Zara, Zara commitments, Zara environmental policies, Zara transport policy, animal welfare policy, Fibre2fashion. Retrieved from https://fashiongear.fibre2fashion.com/brand-story/zara/commitments.asp
Korean Wave. (2019, December 17). The secret of Zara’s success: A culture of customer Co-creation. Retrieved from https://martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-customer-co-creation/
Kostelijk, E., & Alsem, K. J. (2020). Brand positioning and communication. Brand Positioning, 175-193. doi:10.4324/9780429285820-12
Patel, P. (2019, August 8). Zara: Inside the brand that changed fashion. Retrieved from https://www.bbc.com/news/business-49268965
Pitcher, L. (2019, August 13). Zara’s sustainability plan isn’t perfect — But it could have big implications for the industry. Retrieved from https://www.teenvogue.com/story/what-zaras-sustainability-efforts-could-mean-for-the-fashion-industry
Wang, Y. (2018). An exploratory study of brand strategy in fast fashion brand — Using Zara as an example. Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). doi:10.2991/iccessh-18.2018.145
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