Business Management with Marketing

10_Seminar_ExcelExercise6-FinancialForecasting_SusiesBeautyProducts_Answers.xlsx0C97291D-0516-422A-90B9-B631F02CAF8B2 A82E9F4D-CB0C-4D28-AEBA-0A14D20891242 10_Seminar_ExcelExercise6-FinancialForecasting_SusiesBeautyProducts MIS_Coursework_Example21 x7_Seminar_CaseStudy5_InteractiveKioskasaVisitorManagementSystem 8_Seminar_CaseStudy6_SocialMedia-GatheringSocialIntelligence 3_Seminar_CaseStudy1_WillAIReplaceManagers 4_Seminar_CaseStudy2_SocieteGeneraleBuildsandIntelligentSystemtoManageInformtion x4_Seminar_DigitalChallengesforOrganisations__TPS.pptx8_Seminar_Presentation_Cyber-SecurityThreatsandSafeguards.pptx10_Seminar_Presentation_DecisionSupportSystem-MSExcel-Part2.pptx3_Seminar_OrganizationalStructuresandtheImpactofTechnology.pptx10_Seminar_Presentation_DecisionSupportSystem-MSExcel-Part21.pptx7_Seminar_Presentation_Ethical_SocialIssuesinVMSs.pptx

This module will be 100% Coursework assessed. Formative Assessment: Formative feedback will be given during lectures and seminars sessions using Business case studies and practical sessions. This will involve>

• In‐class questioning during the lectures. • Seminar questions and self‐evaluation during the seminars. • Completing an individual Blog with at least one post per week, that will support students learning and help them prepare and complete their summative individual report. Summative Assessment: The assignment will be based on a business case that will be chosen for students. The aim of the assessment is to analyze a business case study and, supported by research, prepare an individual report, of 2,000 words, to:

• Demonstrate a good understanding of the type and structure of the business. • Understand and discuss the 21st-century challenge the business is facing. • Analyse and discuss the impact of the proposed IS as part of the business strategy. Requirements: Evidenced by research: • Introduce yourself as an IS Business analyst: 1. What is a business case? What does a business analyst do? 2. What steps are required to analyze a business? • Introduce your business case: 3. What type of business is it and what does it do and provide? 4. What is the business organizational/management structure? • Discuss and analyze the challenge the business is facing: 5. What type of challenge is it? 6. What are the impacts this challenge is having on the business? • Discuss and analyze the proposed IS solution: 7. Introduction to the IS solution and its benefits. 8. Impact of the IS solution and its limitations. 9. Ethical and social compliance and its non-compliance issues. 10. Cyber-Security threats and their impact on the business. 11. Human & technological Cyber-Security safeguards. • Presentation & Structure: 12. Cover page, content table, sections, word count, images/etc. and references/citations. (10 Marks) (10 Marks) (10 Marks) (55 Marks) (15 Marks)

Sheet1

Cleanser 6000

Toner 3000

Moisturiser 9000

Cleanser

Toner

Moisturiser

Cleanser cost of materials

Toner cost of materials

Moisturiser cost of materials

per unit

Labour cost

£1,333.33 £1,333.33 £1,333.33 £1,333.33 £1,333.33

£660.00

£2,200.00 £2,200.00 £2,200.00 £2,200.00 £2,200.00

£0.00

Electricity per quarter £660.00
Manager salary £2,200.00

Manager bonus 1%

£97,106.67 £166,233.33 £234,475.54 £303,967.00 £376,088.09

Balance brought forward £30,500.00

													Susie’s Beauty Products cash flow budget (2021)
		Cleanser		6000	April	May	June	July	August	September
		Toner		3000	Production
		Moisturiser		9000	6240	6490	6749	7019	7300
3030	3060	3091	3122	3153
Cleanser % change in production	4%	9180	9364	9551	9742	9937
Toner % change in production		1%
Moisturiser % change in production	2%	Income
£72,000	£74,880	£77,875	£80,990	£84,230	£87,599
Cleanser selling price per unit	£ 12.00	£24,000	£24,240	£24,482	£24,727	£24,974	£25,224
Toner selling price per unit	£ 8.00	£171,000	£174,420	£177,908	£181,467	£185,096	£188,798
Moisturiser selling price per unit	£ 19.00	Total income	£267,000	£273,540	£280,266	£287,184	£294,300	£301,621
	Cleanser cost of materials	£ 7.00	Expenses
	Toner cost of materials	£ 4.00	£ 42,000.00	£ 43,680.00	£ 45,427.20	£ 47,244.29	£ 49,134.06	£ 51,099.42
	Moisturiser cost of materials	£ 15.00	£ 12,000.00	£ 12,120.00	£ 12,241.20	£ 12,363.61	£ 12,487.25	£ 12,612.12
£ 135,000.00	£ 137,700.00	£ 140,454.00	£ 143,263.08	£ 146,128.34	£ 149,050.91
	Labour cost	£0.40	£7,200.00	£7,380.00	£7,565.40	£7,756.38	£7,953.14	£8,155.87
Rent						£1,333.33
Premises rent per year	£ 16,000.00		Electricity per quarter			£660.00
Premises rent per month	£ 1,333.33		Manager salary							£2,200.00
	Manager bonus		£0.00	£2,802.66	£2,871.84	£2,943.00	£3,016.21
Electricity per month	£220.00	Total expenses	£ 200,393.33	£ 204,413.33	£ 212,023.79	£ 217,692.54	£ 222,179.13	£ 227,467.86
Net income	£66,606.67	£69,126.67	£68,242.21	£69,491.46	£72,121.09	£74,153.20
	Balance brought forward		£30,500.00		£97,106.67		£166,233.33		£234,475.54		£303,967.00	£376,088.09
Balance carried forward	£450,241.29
Manager bonus threhold	£280,000.00

Sheet2

Sheet3

BABM Year 1 2020/2021

Management & Information Systems (BBS-4-MIS)

Financial Forecasting using Excel

Exercise 3: Susie’s Beauty Products

Susie’s Beauty Products manufactures cleanser, toner and moisturiser which are
sold to beauty salons in the area for both internal use and sale to their customers.
The company needs a cash flow budget for the six months from April 2021 to
September 2021 to see how much cash the business will have in six months’ time.
In April, production of the products is expected to be: cleanser 6,000, toner 3,000
and moisturiser 9,000. Production per month is expected to rise by: cleanser 4%,
toner 1% and moisturiser 2%. All goods are sold in the month they are
manufactured. The selling price per unit of cleanser is £12, toner £8 and moisturiser
£19. The cost of materials to manufacture each item is: cleanser £7, toner £4 and
moisturiser £15. Labour to manufacture each item is worked out at a cost of £0.40p
for each product.
Premises rent is £16,000 per year and is paid monthly. Electricity costs £220 per
month and is paid quarterly in April, July, October and January. The manager is paid
a salary of £2,200 per month, and she also receives a bonus of 1% per month of total
income if monthly sales exceed £280,000. At the beginning of April, the business
expects to have £30,500 in the bank.

Task:

 Prepare a cash flow budget for the six months from April to September 2021. It is
important that your budget is easy to read and that important figures are easy to
see.

COVER PAGE

ASSESED REPORT

STUDENT: Haider Bilal

Student I.D: 1

34567

COURSE:

BA (HONS) BUSINESS MANAGEMENT (FT) (4680) YEAR 1

MODULE:

MANAGEMENT AND INFORMATION SYSTEMS

MODULE REFERENCE: BBS_4_MIS_2021

SUBJECT OF REPORT:

ANALYSIS OF A BUSINESS CASE STUDY, UNDERSTANDING THE STRUCTURE OF THE BUSINESS, CHALANGES THE BUSINESS IS FACING AND PROPOSITION OF AN IS SOLUTION AND ITS IMPACT

CONTENT PAGE

Page Number

Introduction of The Business (SmSiHealth) 3-4

· The Business

· Services

· Organisational Structure

The Challenge 4

· The Challenge SmSiHealth is facing

· Effects and impact of the above challenge

· Importance of an Information System

IS Solution proposal 5

· Introduction to the IS solution (Facebook advertisement)

· Purpose of IS solution

Important benefits of Facebook marketing 6

Impact and limitations of the IS solution on SmSiHealth 7

Ethical and Social Compliance and its Non-compliance Issues 8-9

-Ethical issues

-Social issues

Cyber-security Threats and Their Impact 9-10

-Internal Threats

-External Threats

Human and technological cybersecurity safeguards 10-11

-Technological safeguards

-Human safeguards

Reference list 12-13

Introduction of The Business (SmSiHealth)

The business

SmSiHealth services is a business operating in the healthcare industry. It’s a private sector organisation which was founded by Dr. Smith and Dr. Singh in the year of 2010. The facilities within the business consist of a 500-bed hospital and a medical centre.

Services

Private healthcare businesses in UK, such as SmSiHealth operate independently of the NHS. They provide a variety of treatments that can be covered by the patient’s medical insurance policies or by direct payments for the required treatment (Ramsay Health Care UK, 2021). SmSiHealth provide most of the same services as the public hospitals and medical centres. Those include nursing, laboratory and diagnostic care, physical therapy, treatment of a given health condition, support in managing long-term healthcare, nutritional support and more (Bergstresser, 2021).

Organisational Structure

Mintzberg’s classification looks at 5 way in which an organisation can be structured:

· Entrepreneurial: controlling managing, decision making is based on one or a few leaders. Promotes enthusiasm but inefficient and limited structure

· Machine bureaucracy: well-organised and strict roles, policies and guidelines. Lack of creativity and interdepartmental communication

· Divisional bureaucracy: centralised control, where different sectors in the business operating independently but have one designated controller

· Professional bureaucracy: decentralised decision making, where multiple experts are working together in order to reach the expected goals

· Adhocracy/Innovative: Decentralised control, effective sharing of authority is promoted based on skills and competence of experts that are often hired temporarily in order to work on new projects

(Milano, 2021).

SmSiHealth operates under the divisional bureaucracy and centralised control. The business is divided into two sectors, those are the hospital and the medical centre. With both having their own resources and different tasks.

The Challenge

The challenge SmSiHealth is facing

The business recently witnessed a tremendous growth, which lead to an increasing demand for their services. Therefroe, SmSiHealth is currently aiming to become more innovative, be able to engage with their audience and focus on promoting their brand and services through the use of digital marketing. The business is also aiming to start operating digitally in order to become paperless, scripless and chartless. Managing growth can be very challenging as the traditional ways of how SmSiHealth currently operates aren’t efficient enough.

Effects and impact of the above challenge

The growth of SmSiHealth has a significant impact on the business. As reported, the increasing demand for the services that business provides responsively led to an increasing pressure on the processes and the staff of the company. This would mean that the business is starting to struggle with managing its limited human resources and completing its day-to-day operations.

Importance of an Information System

Information system (IS) is an integrated set of components that is used for collecting, storing and processing data that can be used for the provision of required information (Zwass, 2020). Use of IS would be important for SmSiHealth as it can be relied on to carry out and manage many tasks within the company. Including, interaction with customers and suppliers. The use of IS would minimise the need of staff physically completing many of the day-to-day operations withing the company. Which would allow SmSiHealth to manage the growth of the increasing demand, by optimising the aspects of customer service, ordering supplies and marketing within the business.

IS solution proposal

Introduction to the IS solution – Facebook page/advertising

In today’s society, social media is one of the most commonly used forms of digital marketing. The main reason for that is the enormously large audience that can be reached within seconds. Statistics show that there are currently 4.2 billion active global social media users as of February 2021 (Tankovska, 2021).

Focusing on digital marketing on multiple social media platforms can often be difficult to manage and not as efficient as focusing on one. Therefore, recognising and the most suitable platform with the greatest reach is crucial. The most recent available data goes to show that Facebook has the highest number of 2,740 million monthly users as of January 2021 (Datareportal, 2021). This is why I am proposing Facebook advertisement as the IS solution for SmSiHealth.

Purpose of the IS solution

Facebook is a perfect social media platform for fulfilling the main objectives of SmSiHealth which are: promoting its brand and services and also be able to engage with its audience. Facebook has the largest possible global market reach and allows the audience to engage and contact with business via comments and Messenger features

Important benefits of Facebook marketing

Targeting with multiple form of engagement. Facebook offers sponsored stories, video adds, and carousel adds that are good for building awareness as they aren’t very direct but are just enough to get a person’s attention. In addition, custom buttons can be added to adds with specific call actions that direct the user to where the business wants e.g., message, website, book an appointment etc.

Measurable marketing add performance. Facebook provides detailed reports on extensive set of metrics. Such as amount of views, clicks, and even actions taken. This is very important as it would allow SmSiHealth to see the audience’s behaviour and make improvements and decisions based on the performance.

Working with a budget. A Facebook add can be created for any set budget and run for as long as the business decides. Adds can be charged on different bases such as Cost Per Million, Cost Per Click or Cost Per Thousand views (Jhajharia, 2018). This would allow SmSiHealth to experiment and create a suitable timeline for the advertisement.

Impact and limitations of the IS solution on SmSiHealth

Proceeding with the IS solution is a big step for the business as it would change many aspects withing the company. Digitalising SmSiHealth current marketing strategies will impact both, the customers and the company.

The business will save a lot of time and physical resources. Facebook would eliminate the need for physical interaction and allow potential customers to engage, communicate and book appointments online as the business becomes more innovative and begins using modern marketing methods.

Furthermore, digital marketing allows SmSiHealth to stay competitive in the business environment and be able to reach the global marketplace. A study shows that adds create significant memories of a product or service (Dachis, 2011). Those memories are likely to come to the audience and make them try or buy the product or service that was advertised. This give SmSiHealth a competitive advantage over other businesses in the healthcare sector. As it provides the company with more exposure, increasing the chances of potential customers choosing SmSiHealth over their competitors.

Adapting to the new ways of marketing may present some limitations. SmSiHealth would have to hire new staff or provide training to the existing employees to manage the digital aspects and complete tasks such as creating and monitoring adds, communicating with potential customers online, making decisions and coming up with solutions to potential IT issues.

Financial factors also play a big role in how successful the marketing campaign is going to be. Facebook advertisement costs are based on the Cost Per Click or Cost Per Thousand views principle (Jhajharia, 2018). Which means that the number of consumers seeing the add and engaging is depended on the budget. The more the company spends; the higher the reach of their add is going to be. More people seeing the add increases the chances of potential consumers using SmSiHealth services. Therefore, SmSiHealth must have an appropriate budget for the advertisement.

Ethical and Social Compliance and its Non-compliance Issues

When it comes to advertising, it’s important that businesses take ethical and social factors into consideration in order not to cause harm and offence to the audience. By incorporating the presented IS solution SmSiHealth would have to deal with a number of ethical and social issues. Therefore, it’s important that the busines is ethically and socially compliant.

Ethical Issues:

· False advertising. Exaggerating the effectiveness of the products and services that are being advertised is a strategy that many businesses often use. However, it isn’t ethically right as it may make the customers feel mistreated.

· Drug marketing. Many businesses advertise non-prescription treatments with promises to improve a patient’s condition with little or no evidence to back up their claims (Ingram, 2019).

· Disparaging competitors. This refers to spreading false information or discrediting other businesses in the healthcare sector. E.g., claiming that other health centres’ treatments cause side effects or aren’t effective.

SmSiHealth can maintain their ethical compliance by simply being truthful about their products and services, prices, effectiveness and potential side effects. Ensuring that the customers receive what they expect. Failure to do so may result in SmSiHealth getting negative backlash, earning a bad reputation and losing customers.

Social issues:

· Racial discrimination. When advertising a product or service some businesses might only focus on and target one ethnic group. E.g., only use images of white people in their ads or target white audience over the ethnic minorities.

· Body image. Certain advertisements might make people feel insecure about their bodies e.g., negative spotlight on obesity could lower an overweight person’s self-esteem (Kinzl, 2016).

· Advertising to children. As a healthcare company, presenting graphic images as examples of consequences from not getting the treatment a person needs can be used to persuade people to book a check-up or proceed with a treatment. There are many young children and teenagers on Facebook who might come across those ads. Which could potentially cause traumatic effects.

SmSiHealth must not use any provocative or graphic images. Furthermore, ensuring that company’s advertisements aren’t discriminating or shaming any religions, races, sexual orientations and body types would make SmSiHealth socially compliant.

Cyber-Security Threats and their Impact

As SmSiHealth becomes dependent on the informational systems, it also makes the business more vulnerable to security breaches and cyber-attacks. All systems connected to a network are at risk. There are many internal and external cyber security threats that can affect businesses such as SmSiHealth.

Internal Threats

Internal threats based on unauthorised people gaining access to the data within the company. E.g.: looking through electronic data without the right to, peeking at monitors, intercepting electronic communication and physical theft of computers or storage media within the company. This poses a great threat as the stolen information can be shared with third party who intend to cause harm to the company and use the information against them.

External Threats

There are also numerous external cyber-security threats that are more complex and harder to spot. Those are usually carried out on a large scale by professionals. Some of the most common types of cyber-attacks are:

· Hacking is a way of illegally accessing the information stored in electronic devices or networks within the company (The Crown Prosecution Service, 2019). It can be used against the company to gather personal data, disable websites and launch denial of service attacks which can disable the network and prevent company from operating.

· Phishing. When fake emails are created to look like they are authentically sent from business associates such as banks, suppliers etc. Purpose of phishing is to trick companies to share their security information and personal details (National Crime Agency, 2021). The stolen information can then be used against business for unauthorised access, identity theft and more.

· Malicious software is often used by the criminals to disable access/lock or hijack important company files (National Crime Agency, 2021). Those files can then be held for ransom. In this way criminals take advantage of the companies and make them pay for the release of the files.

Human and technological cybersecurity safeguards

Considering the cyber-threats mentioned above, SmSiHealth must adapt cybersecurity safeguards in order to stay protected. Human and technological cybersecurity safeguards will decrease the chances of SmSiHealth being impacted by cyber-attacks. Bellow are the safeguards I would propose for SmSiHealth to use in order to use.

Technological

· Physical access restrictions and biometrics. SmSiHealth should use ID cards, fingerprint scanners, voice/facial recognition and passwords when accessing computers and any important documents. This way of authentication would limit the chances of unauthorised people being able to access the company files and information.

· Firewalls – Firewalls are used to filter threatening communications (Norton, 2021). SmSiHealth should use Firewalls as it restricts unauthorised access to the company’s network, which can often be unnoticeable.

· Security software such as anti-virus and anti-malware should be used by SmSiHealth as those programmes are designed to detect and remove malicious code if it happens to get into the company’s network.

Human

Screening in the process of recruitment
. As SmSiHealth hires new employees that are going to have access to company’s files and information, it’s important that the company chooses suitable.

·
Educating employees. SmSiHealth must be willing to educate their employees on social engineering which is the use of media to trick a person into giving up confidential information (Ogedon, 2017). This would involve familiarising the employees with cybersecurity threats mentioned above and providing training on how to spot and avoid phishing and threats of that nature.

·
Compliance
. SmSiHealth should monitor their employees, ensuring that they are complying with the company’s procedures and aren’t putting the company at risks of cyberattacks.

Reference list:

Bergstresser, M. (2021) Health Services: Definition, Types & Providers. Available from:

https://study.com/academy/lesson/health-services-definition-types-providers.html

[Accessed 18 March 2021].

Dachis, A. (2011) How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It). Available from:

https://lifehacker.com/how-advertising-manipulates-your-choices-and-spending-h-30812671

[Accessed 3 April 2021].

Datareportal (2021) GLOBAL SOCIAL MEDIA STATS. Available from:

https://datareportal.com/social-media-users

[Accessed 29 March 2021].

Ingram, D. (2019) List of Ethical & Legal Issues When Advertising. Available from:

https://smallbusiness.chron.com/list-ethical-legal-issues-advertising-11466.html

[Accessed 6 April 2021].

Jhajharia, R. (2018) 6 Unbeatable Benefits Of Facebook Marketing Your Business Should Consider. Available from:

https://www.digitalvidya.com/blog/benefits-of-facebook-marketing/

[Accessed 29 March 2021].

Kinzl, J. (2016) [Obesity: stigmatization, discrimination, body image]. Available from:

https://pubmed.ncbi.nlm.nih.gov/26883770/

[Accessed 7 April 2021].

Milano, S. (2021) Mintzberg’s Five Types of Organizational Structure. Available from:

https://smallbusiness.chron.com/human-resource-terms-definitions-organizational-structure-16660.html

[Accessed 22 March 2021].

National Crime Agency (2021) Cyber crime. Available from:

https://www.nationalcrimeagency.gov.uk/what-we-do/crime-threats/cyber-crime

[Accessed 11 April 2021].

Norton (2021) How Do Firewalls Prevent Computer Viruses?. Available from:

https://us.norton.com/internetsecurity-how-to-how-do-firewalls-prevent-computer-viruses.html

[Accessed 12 April 2021].

Ogden, J. (2017) 3 Ways to Mitigate the Human Factors of Cyber Security. Available from:

https://www.cimcor.com/blog/3-ways-to-mitigate-the-human-factors-of-cyber-security

[Accessed 14 April 2021].

Ramsay Health Care UK (2021) What to expect from a stay in a private hospital. Available from:

https://www.ramsayhealth.co.uk/blog/lifestyle/what-to-expect-from-a-stay-in-a-private-hospital

[Accessed 18 March 2021].

Tankovska, H. (2021) Social media – Statistics & Facts. Available from:

https://www.statista.com/topics/1164/social-networks/

[Accessed 28 March 2021].

The Crown Prosecution Service (2019) Cybercrime – prosecution guidance. Available from:

https://www.cps.gov.uk/legal-guidance/cybercrime-prosecution-guidance

[Accessed 11 April 2021].

Zwass, V. (2020) Information system. Available from:

https://www.britannica.com/topic/information-system

[Accessed 22 March 2021].

BABM Year 1 2020/2021

Management and Information Systems (BBS_4_MIS)

Seminar Case Study 5
(Laudon, Chapter 1 & 4)

Interactive Kiosk as a Visitor Management System

From grocery store checkouts to fast-food ordering, the world is increasingly embracing self-service. One
study found that 75 percent of customers find self-service options to be convenient, and 67 percent would
rather serve themselves than speak to a company representative. Businesses benefit, too. Self-service kiosks
improve operations in a variety of ways, including tracking visitors, collecting data, lowering overhead, and
improving customer service. While interactive kiosks have been around for more than 40 years, the
technology has evolved, enhancing their use cases. Today they are game changers in enterprise organizations,
automating and streamlining important tasks.

A self-service kiosk solution recently helped an international filter manufacturer improve its visitor
management process. The Switzerland-based company needed a way to register guests at its facilities and
conduct necessary safety procedures. Its paper-based system had significant pain points. First was the
growing need for documentation. The manufacturer had locations in 10 countries, and the printed safety
information it provided guests presented the potential for a language barrier. And its registration process
wasn’t linked to an automated IT system for the data collection and tracking needed for Good Manufacturing
Practices—regulations that set standards for manufacturers. Instead, the company had to rely on human data
entry, which introduced the risk of error. In addition, the IT department was tasked with handling visitor
management, putting a strain on its resources. Instead of spending their time on important technology-
focused work, IT staff members were sending and managing visitor invitations as well as fielding support calls
from employees and guests. To address these challenges, the company chose the eReceptionist solution, a
customized self-service kiosks for a variety of industries. Interactive displays “greet” visitors, enabling them to
easily check in, print credentials, and learn safety requirements.

eReceptionist digitizes and automates the visitor management process. Employees can invite guests through a
web console that generates and sends QR codes via email. When visitors arrive on-site, a digital display guides
them through the check-in process, from scanning their code to accepting safety instructions. If identification
authentication is needed, a built-in scanner reviews and approves visitor documents such as passports and
driver’s licenses. “The convenience of the end-user has to be balanced with the need for information of the
business,” said Dr. Swen Osterkamp, chief product officer. In addition to guest check-in, the digital displays
can be used for signage, welcome messages, wayfinding, and meeting information. The hardware includes a
touch screen, QR code reader, phone, and camera. “The user flow screens are personalized with wording and
logotypes and other corporate-style elements,” added Osterkamp.

After installing the eReceptionist system, one of the most notable improvements the manufacturer
experienced was transparency. The solution makes the visitor management process digitized and traceable.
For example, visitors must confirm that they’ve read safety instructions. “The need for transparency comes
from external sources and internal demands,” said Osterkamp. “Security companies and other regulators
impose rules on companies for safety. Good Manufacturing Practices are increasingly becoming an
obligation.”

Administrators also get real-time data and analytics about visitors that provide insights about who’s going in
and out of facilities. Because the solution is cloud-based, they can monitor all of the kiosks from a desktop PC
or mobile device. Self-service kiosks also maximize enterprise resources. The IT staff is free from time-
consuming support tasks, and can focus on value-generating projects. And visitors are more satisfied with the
quick, self-explanatory check-in process. “Digitizing all information makes sure to have a repeatable process,”

said Osterkamp. “There is no island of paper-based information, which is not integrated with the rest of the
enterprise. There is a potential for cost saving, especially when rolling out to multiple sites. And in the future,
kiosks can be enhanced with AI-based features like face recognition.”

“Self-serve kiosks should improve the customer experience,” said Osterkamp. “Since the process is
standardized, everyone gets the same treatment, guaranteed.”

Based on:
Vozza, S.(2019, October 22) Interactive Kiosks Transform Visitor Management. [Online], Available at:
https://www.insight.tech/content/interactive-kiosks-transform-visitor-management [Accessed:
09/03/21].

Questions:

1. What is a Visitor Management System (VMS)?
2. What are the benefits of a VMS?
3. How can a VMS be used in Healthcare?
4. What are the ethical and social implications of using a VMS in healthcare?

BABM Year 1 2020/2021

Management and Information Systems (BBS_4_MIS)

Seminar Case Study 6
(Laudon, Chapter 2 & Valacich, Chapter 5)

Social Media: Gathering Social Intelligence!

In recent years, social media have become pervasive throughout society. No one can deny that social media have
completely changed the context of privacy, shaping and reshaping relationships, exaggerating ideals of sharing, and
reconstructing daily routines in order to visit one’s online friends at least once a day. Thanks to social media, people can
now share every detail about the most mundane things in life. Updating where you are at any given moment alerts your
friends to what you are up to but also allows enterprises to learn how to better market products and promote
celebrities.
Responding to the growing influence of social media and, in turn, demonstrating another crucial function of the
phenomenon, all types of organizations are finding value in monitoring and digesting the nonstop flow of posts in the
social media world. For example, traditional business intelligence (BI) will inform you where your products are selling
well and where they are not. But it will not tell you why your product is selling well in one location but not another. By
integrating social media with traditional BI tools, you can monitor everything that is being said about your products on
various platforms. With such social intelligence, you can gain deeper and more timely insights about customers, learning
why a product is not selling. As we all know, information can travel fast on social media sites, as information goes viral
when people like, share, and retweet information. By carefully monitoring trends, companies can stay ahead of the
competition as new information is starting to trend. Countless successful organizations are actively monitoring social
media to gain social intelligence regarding the sentiments of current and future customers.
Social media has not only become an important source of up-to-date information for businesses, but it is also emerging
as a valuable resource for police and other first responders. Social media users have demonstrated that information
about crises can travel at a rate that rivals 911 services. Indeed, analysing public information is not unusual in the world
of intelligence gathering either. Today, social media have people racing to express who they are and what they think,
information that has never been this vast and openly accessible. Using such information, the U.S. government is
developing tools to forecast everything from revolutions to upheavals to economic changes. Recently released
documents also reveal that the U.S. National Security Agency (NSA) uses Facebook and other social media profiles to
create maps of social connections. From business corporations to government agencies, insights about what is
happening, or about to happen, can be gleaned from social media where people are compelled to share what they know
or think with just about anyone.
Have you checked your Facebook newsfeed today? Or, more accurately, how many times have you been on Facebook
since you woke up this morning? It is astonishing to see what a large part of our lives social media have become. By just
keeping an eye on the number of posts your feed gets in an hour, you can easily imagine how analysing these massive
numbers of posts can quickly become a Big Data problem. On the other hand, gaining social intelligence has become a
Big Data opportunity for countless organizations.

Questions
1. How can organisations benefit from the use of social media?
2. What ethical and social issues might organisations face when using social media?
3. What security risks social media pose for organisations?

Based on:

 Burbank, J. (2016, March 25). Why your business intelligence efforts need to involve social media. TweetFavy.
Retrieved June 29, 2016, from https://www.tweetfavy.com/blog/2016/03/why-your-business-intelligence-efforts-
need-to-involve-social-media

 Martin, A. J. (2016, June 13). US plans intervention in EU vs Facebook case caused by NSA snooping. The Register.
Retrieved June 29, 2016, from http://www.theregister.co.uk/2016/06/13/us_to_intervene_eu_vs_facebook_case

 PRISM (surveillance program). (2016, June 10). In Wikipedia, The Free Encyclopedia. Retrieved June 29, 2016, from
https://en.wikipedia.org/w/index.php?title=PRISM_(surveillance_program)&oldid=724687804

 Trujillo, M. (2016, May 13). Feds to start mining social media in security clearance reviews. The Hill. Retrieved June
29, 2016, from http://thehill.com/policy/technology/279805-fed-to-start-mining-social-media-in-securityclearance-
reviews

BABMYear 1 2020/2021

Management and Information Systems (BBS_4_MIS)

Questions:

1. What is the impact of AI on organizations?

2. What sectors of the economy will be most affected by AI? Which the least?

3. Who is at the least risk of being replaced by AI?

4. What new service sector jobs have been created or left unchanged by automation in the past? Why?

5. Can AI replace managers?

BABM Year 1 2020/2021

Management and Information Systems (BBS_4_MIS)

Seminar Case Study 2

(Laudon, Page 262)

Questions:

1. What is a Transaction Processing System (TPS)?

2. Why did Societe Generale’s managers decide to develop an automated Transaction Processing System (TPS)?

3. How can Societe Generale benefit from incorporating a Transaction Processing System?

4. What is the role of human decision makers in the new system?

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 4: Digital Challenges for Organisations – TPS

Outline
Review last week’s activities
Case Study 2 – Societe Generale’s Intelligent System
Discuss coursework’s ‘Challenge’ criteria questions:
Group formation – 5 groups
Group research and discussion
Class presentation & discussion
Blogging throughout the session!
https://www.lynda.com/PowerPoint-tutorials/PowerPoint-From-Outline-Presentation/147021-2.html

Time: ~5 minutes
2

Review of Week 2
Case Study 1 – Will AI replace Managers?!
Impact of technology on organisations
Introduction to the Assignment’s Business Case
Students allocation of their Business Case
Class presentation / discussion
Discussed the answers to the following questions:
What kind of business is SmSiHealth?
What does SmSiHealth do and provides?
What types of organisational structures are there?
What type of structure does SmSiHealth has?

Time: ~5 minutes
Please remind them of what they’ve learnt last week.
3

Case Study 2: Societe Generale’s Intelligent System
Breakout into your allocated groups (30 mins)
Read the case study individually
Share questions between members of the group
Using the case study (and Google), Search for the answers
Regroup and discuss your ideal answers
Agree on who will post which answer to the Padlet
Post your answers on the Padlet:
A – https://
padlet.com/hzbilal/4rs7jzss35ldbzn0
Blog while you’re learning!

Time: ~30 minutes
Group work:
Feel free to group them as you wish.
Please do setup a Padlet page for each of your classes in advance, won’t take you a couple of minutes: https://padlet.com/dashboard
I am using the Wall template.
4

Case Study 2: Societe Generale’s Intelligent System
Class discussion of the answers (15 mins)
What is a Transaction Processing System (TPS)?
Why did Societe Generale’s managers decide to develop an automated Transaction Processing System (TPS)?
How can Societe Generale benefit from incorporating a Transaction Processing System?
What is the role of human decision makers in the new system?
Blog while you’re learning!

Time: ~15 minutes

Coursework: IS Project (The Challenge)
Group formation – A group for each of the 5 IS Projects
Grouping based on your allocated IS Project
Read & understand your Coursework’s IS Project
Within your groups, research, discuss and prepare a short presentation addressing the following questions:
Describe the challenge SmSiHealth is facing?
What are the effects/impacts of this challenge on SmSiHealth?
How is SmSiHealth currently dealing with this challenge?
Why would an IS be important for SmSiHealth?
Blog while you’re learning!

Time: ~40 minutes
Group work:
Please group them based on there IS Project (the business challenge)..
Do encourage (make!) them to use PowerPoint presentation for their answers.
If no one wants to present, I would ask them to share their presentations with me and I will lead on presenting their work with them 
6

Coursework: IS Project (The Challenge)
Groups to present their answers to the following questions:
Describe the challenge SmSiHealth is facing?
What are the effects/impacts of this challenge on SmSiHealth?
How is SmSiHealth currently dealing with this challenge?
Why would an IS be important for SmSiHealth?
Blog while you’re learning!

Time: ~20 minutes
Class presentation:
Please encourage all members of the group to present, with one of the group’s members to share their presentation.
If no one wants to present, I would ask them to share their presentations with me and I will lead on presenting their work with them 
7

Debrief
The importance of a Transaction Processing System (TPS) for organisations
Group formation based on your allocated IS Project
Discussed coursework’s ‘Challenge’ criteria questions:
Describe the challenge SmSiHealth is facing?
What are the effects/impacts of this challenge on SmSiHealth?
How is SmSiHealth currently dealing with this challenge?
Why would an IS be important for SmSiHealth?

Home

Time: ~5 minutes
8

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 8: Cyber-Security Threats

and Safeguards

(Laudon Chapter 8 & Valacich Chapter 10)

http://www.endnowfoundation.org/Oversharing-in-Social-Media-A-Biggest-Security-Risk.php

Outline
Review last week’s activities
Seminar Case Study 6: Social Media – Gathering Social Intelligence!
In groups – Answers on the Padlet!
Discuss coursework’s IS Solution’s Cyber-Security threats and safeguards criteria questions:
Group formation – into 5 groups
Group research and discussion
Class presentation & discussion
Blogging throughout the session!
https://www.lynda.com/PowerPoint-tutorials/PowerPoint-From-Outline-Presentation/147021-2.html

Time: ~5 minutes
2

Review of Week 7
Case Study 5: Interactive Kiosk as a Visitor Management System (VMS)
Discussed Coursework IS Solution’s ethical and social compliance criteria, using the following questions:
What is meant by ethical and social compliance?
What ethical and Social issues would SmSiHealth have to deal with by incorporating the IS solution?
Hence, what would SmSiHealth need to do to be ethically and socially compliant?
Blog while you’re learning!

Time: ~5 minutes
Please remind them of what they’ve learned last week.
3

Case Study 6: Gathering Social Intelligence!
Breakout into your allocated groups (Laudon Chapter 2)
Download from your Lecture MS Team & read the Seminar Case Study individually
Share questions between members of the group
Using the case study (and Google) Search for the answers
Regroup and discuss your ideal answers
Agree on who will post which answer to the Padlet
Start posting your answers on the Padlet:
11 AM Seminar – https://
padlet.com/hzbilal/gkld37s7hk78agz
3 PM Seminar – https://
padlet.com/hzbilal/9dwycedw18n53kq2
Blog while you’re learning!

Case Study 6: Gathering Social Intelligence!
Class discussion of the answers (15 mins)
How can organisations benefit from the use of social media?
What ethical and social issues might organisations face when using social media?
What security risks social media pose for organisations?
Blog while you’re learning!

Business Social Networking and Facebook

Time: ~15 minutes

Group formation – A group for each of the 5 IS Projects
Grouping based on your allocated IS Project
Discuss your Coursework’s IS solution’s Cyber-Security threats & Safeguards
Within your groups, discuss, research and prepare a short presentation addressing the following questions:
What Cyber-threats would SmSiHealth face by incorporating the proposed IS solution?
What impact would the above cyber-threats have on SmSiHealth?
What cybersecurity safeguards would you propose to protect SmSiHealth from the above cyber-threats?
Blog while you’re learning!
Coursework: IS Solution (Cyber-Security threats & Safeguards)

Groups to present their answers to the following questions:
What Cyber-threats would SmSiHealth face by incorporating the proposed IS solution?
What impact would the above cyber-threats have on SmSiHealth?
What cybersecurity safeguards would you propose to protect SmSiHealth from the above cyber-threats?
Blog while you’re learning!
Coursework: IS Solution (Cyber-Security threats & Safeguards)

Time: ~20 minutes
Class presentation:
Please encourage all members of the group to present, with one of the group’s members to share their presentation.
If no one wants to present, I would ask them to share their presentations with us and we lead on presenting their work with them 
7

Debrief
Case Study 6: Social Media – Gathering Social Intelligence!
Discussed coursework IS Solution’s Cyber-Security threats & Safeguards:
What Cyber-threats would SmSiHealth face by incorporating the proposed IS solution?
What impact would the above cyber-threats have on SmSiHealth?
What cybersecurity safeguards would you propose to protect SmSiHealth from the above cyber-threats?

Home

Time: ~5 minutes
8

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 10: Decision Support System

MS Excel – Part 2

(Laudon Chapter 12 & Valacich Chapter 6)

Outline
Review last week’s activities
Excel Exercises – Financial Forecasting
Review & Feedback – MIS Coursework (Individual Report)
Blogging throughout the session!
https://www.lynda.com/PowerPoint-tutorials/PowerPoint-From-Outline-Presentation/147021-2.html

Time: ~5 minutes
2

Review of Week 9
Excel Exercises – Timesheet Analysis and Income Projection
Review MIS Coursework Criteria & the ‘Individual Report Template’
Introduce the business case (10%)
Describe the IS Project (the business Challenge) (10%)
Discuss the proposed IS solution and its benefits (10%)
The impact of the IS solution and its limitations (10%)
Ethical issues & compliance with the IS solution (10%)
Social issues & compliance with the IS solution (10%)
Cybersecurity threats with using the IS solution (10%)
Proposed human & technological safeguards (10%)

Time: ~5 minutes
3

Excel Exercise: Financial Forecasting
How to complete a Financial Forecasting exercise

Time: ~50 minutes
Class presentation / discussion: They will need to complete it by themselves during the seminar time, can ask questions as well, while you are reviewing students’ coursework and providing them with feedback.
Please take the register while they are working on their excel exercise, using the shared students list SS.
4

Excel Exercise: Financial Forecasting
Your turn to complete the ‘Financial Forecasting’ exercise

Time: ~5 minutes
Show them the answers, but not the formulae. I will upload it next week or so.
5

Coursework – Review & Feedback
MIS Coursework: Individual Report
Template

Time: ~50 minutes
Highlight the 8 required criteria.
Please remember the Business case analysis criteria is not part of the requirements.
Click on the slide to open up the individual report template.
6

Debrief
Excel Exercises – Financial Forecasting
Review & Feedback – MIS Coursework (Individual Report)
Introduce the business case (10%)
Describe the IS Project (the business Challenge) (10%)
Discuss the proposed IS solution and its benefits (10%)
The impact of the IS solution and its limitations (10%)
Ethical issues & compliance with the IS solution (10%)
Social issues & compliance with the IS solution (10%)
Cybersecurity threats with using the IS solution (10%)
Proposed human & technological safeguards (10%)
Use the ‘Individual

Report Template’
Paraphrase & avoid Plagiarism like the ‘plague’!

Time: ~5 minutes
7

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 3: Organizational Structures and the Impact of Technology

Outline
Review last week’s activities
Case Study 1 – Will AI replace Managers?!
Introduction to the Assignment’s Case Study
Students allocation of their case study
Group Task formation
Group research and discussion
Class presentation & discussion
Blogging throughout the session!
https://www.lynda.com/PowerPoint-tutorials/PowerPoint-From-Outline-Presentation/147021-2.html

Time: ~5 minutes
2

Review of Week 2
Blog Creation – Blogger.com
Coursework Briefing – Individual Report (2000 words)
Analysing a Business Case
What is a ‘Business Case’?
What is the role of a ‘Business Analyst’?
What are the 5 steps required to analyse a business case?
Identify the most important facts surrounding the case
Identify the key issue or issues
Specify alternative courses of action
Evaluate each course of action
Recommend the best course of action

Time: ~5 minutes
Please remind them of what they’ve learnt last week.
3

Case Study 1: Will AI Replace Managers?
Breakout into your allocated groups (30 mins)
Read the case study individually
Share questions between members of the group
Individually, research for the answers
Regroup, discuss and agree on your ideal answers
Agree on who will post which answer to the Padlet
Post your answers on the Padlet
Blog while you’re learning!
https://totalsecurityadvisor.blr.com/emerging-issues-in-security/security-jobs-safe-automation/

Case Study 1: Will AI Replace Managers?
Class discussion of the answers (20 mins)
What is the impact of AI on organizations?
What sectors of the economy will be most affected by AI? Which the least?
Who is at the least risk of being replaced by AI?
What new service sector jobs have been created or left unchanged by automation in the past? Why?
Can AI replace managers?!
Blog while you’re learning!
https://totalsecurityadvisor.blr.com/emerging-issues-in-security/security-jobs-safe-automation/

Time: ~20 minutes

Business Case Allocation (35 mins)
Business Case Tasks have been emailed this Friday morning
Otherwise, let your Seminar Leader know!
Group task formation – 5 groups
Read and understand the business case
Within your groups, research, discuss and prepare a short presentation addressing the following questions:
What kind of business is SmSiHealth?
What does SmSiHealth do and provides?
What types of organisational structures are there?
What type of structure does SmSiHealth has?
Blog while you’re learning!

Time: ~35 minutes
Group work:
Please group them based on their tasks, i.e. should have 5 groups.
Do encourage (make!) them to use PowerPoint presentation for their answers.
If no one wants to present, I would ask them to share their presentations with me and I will lead on presenting their work with them 
6

Business Case Presentation (20 mins)
Groups to present their answers to the following questions:
What kind of business is SmSiHealth?
What does SmSiHealth do and provides?
What types of organisational structures are there?
What type of structure does SmSiHealth has?
Blog while you’re learning!

Debrief
Impact of AI (Technology) on organisations & management
Who would be at least risk of being replaced by AI?
Business case tasks have been allocated to all students
Discussed coursework’s second criteria questions:
What kind of business is SmSiHealth?
What does SmSiHealth do and provides?
What types of organisational structures are there?
What type of structure does SmSiHealth has?

Home

Time: ~5 minutes
8

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 10: Decision Support System

MS Excel – Part 2

(Laudon Chapter 12 & Valacich Chapter 6)

Time: ~5 minutes
2

Time: ~5 minutes
3

Excel Exercise: Financial Forecasting
How to complete a Financial Forecasting exercise

Excel Exercise: Financial Forecasting
Your turn to complete the ‘Financial Forecasting’ exercise

Time: ~5 minutes
Show them the answers, but not the formulae. I will upload it next week or so.
5

Coursework – Review & Feedback
MIS Coursework: Individual Report
Template

Report Template’
Paraphrase & avoid Plagiarism like the ‘plague’!

Time: ~5 minutes
7

Haider Zuhair Bilal

BBE / BUS / LSBU

Seminar 7: Ethical and Social Issues in Visitor Management Systems (VMSs)

(Laudon, Chapter 1 & 4)

http://zafatech.com/our-solutions/visitor-management-system/

Outline
Review last week’s activities
Seminar Case Study 5: Interactive Kiosk as a Visitor Management System (VMS)
In groups – Answers on the Padlet!
Discuss coursework’s IS Solution’s ethical and social compliance criteria questions:
Group formation – into 5 groups
Group research and discussion
Class presentation & discussion
Blogging throughout the session!
https://www.lynda.com/PowerPoint-tutorials/PowerPoint-From-Outline-Presentation/147021-2.html

Time: ~5 minutes
2

Review of Week 6
Case Study 5: Data Analytics in Healthcare
Database Management System (DBMS)
Discussed Coursework IS Solution’s impacts, benefits and limitations criteria, using the following questions:
How will SmSiHealth benefit from the proposed IS solution?
Therefore, what impact would the proposed IS solution have on SmSiHealth?
Finally, what are the typical limitations of the proposed IS solution?
Blog while you’re learning!

Time: ~5 minutes
Please remind them of what they’ve learned last week.
3

Case Study 4: Interactive Kiosk as a VMS
Breakout into your allocated groups (30 mins)
Download from your Lecture MS Team & read the Seminar Case Study individually
Share questions between members of the group
Using the case study (and Google) Search for the answers
Regroup and discuss your ideal answers
Agree on who will post which answer to the Padlet
Start posting your answers on the Padlet:
11 AM Seminar – https://
padlet.com/hzbilal/8lqys52h4khb8ptl
3 PM Seminar – https://
padlet.com/hzbilal/yk13kmm2ly6awc5m
Blog while you’re learning!

Case Study 5: Interactive Kiosk as a VMS
Class discussion of the answers (15 mins)
What is a Visitor Management System (VMS)?
What are the benefits of a VMS?
How can a VMS be used in Healthcare?
What are the ethical and social issues in using a VMS in healthcare?
Blog while you’re learning!
https://www.alarmkinginc.com/services/visitor-management/

Time: ~15 minutes

Group formation – A group for each of the 5 IS Projects
Grouping based on your allocated IS Project
Discuss your Coursework’s IS solution’s ethical and social issues
Within your groups, discuss, research and prepare a short presentation addressing the following questions:
What is meant by ethical and social compliance?
What ethical and Social issues would SmSiHealth have to deal with by incorporating the IS solution?
Hence, what would SmSiHealth need to do to be ethically and socially compliant?
Blog while you’re learning!
Coursework: IS Solution (Ethical & Social Issues)

Coursework: IS Project (Ethical & Social Issues)
Groups to present their answers to the following questions:
What is meant by ethical and social compliance?
What ethical and Social issues would SmSiHealth have to deal with by incorporating the IS solution?
Hence, what would SmSiHealth need to do to be ethically and socially compliant?
Blog while you’re learning!

Time: ~20 minutes
Class presentation:
Please encourage all members of the group to present, with one of the group’s members to share their presentation.
If no one wants to present, I would ask them to share their presentations with us and we lead on presenting their work with them 
7

Debrief
Case Study 5: Interactive Kiosk as a Visitor Management System (VMS)
Discussed coursework IS Solution’s ethical and social Issues:
What is meant by ethical and social compliance?
What ethical and Social issues would SmSiHealth have to deal with by incorporating the IS solution?
Hence, what would SmSiHealth need to do to be ethically and socially compliant?

Home

Time: ~5 minutes
8

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