20200219214016wk_3__operational_needs_with_business_strategies__queenneidra_quarles x20200219213943wk_1_apply_selecting_a_company x20200219213957wk_2_apply_signature_assignment_organizational_analysis_queenneidra_quarles x
Assignment Content
- Use your selected company from Weeks 1 – 3 for this week’s assessment. (APPLE INC)
- As a recent hire, you’d like to become familiar with the current organizational structure in your organization. This org chart has not yet been created, so you decide to make your own.
- Create an organizational chart (org chart) of your company. This high-level information is typically found on the company’s website or other websites about the organization. The org chart should include key leadership and level of responsibility. If the information is not public, base your decisions on a similar organization and research. You may use any Microsoft® program or web-based program.
- Cite all sources.
- Format your citations according to APA guidelines.
- Submit a PDF of your org chart.
Running head: BUSINESS STRATEGIES 1
BUSINESS STRATEGIES 2
Aligning Operational Needs with Business Strategies
Queenneidra Quarles
UOP
MGT/526
February 15, 2020
Aligning Operational Needs with Business Strategies
Apple company policies are moderately designed to address influences in the external business setting. Such controls are capable of decreasing the corporation’s profitability, market share, business growth capacity, and revenue (Jing, 2018). Porter’s Five Forces scrutiny highlights several strengths amounting from external factors in the firm’s environment.
Competition in the business – The Corporation faces a strong force competition in the market. The aspect of the model evaluates the strength of the effect that competitors have on each other. In our situation, the effects are contributed by several strong forces such as low switching charges, high aggressiveness of organizations, and little differentiation of products.
Possibility of new entrants into the business – Apple operates in an open market, and a moderate force of other companies venturing in the line of electronics is inevitable, but the firm is well established in the industry. The new entrants wield an average strength of high brand creation costs, top capital necessities, and the capacity of the probable new entrants.
Power of suppliers – this element shows the effects of suppliers in inducing their demand on the firm and its competitors, and Apple faces weak force in this aspect. The company’s suppliers have weak power on a high proportion of firm concentration to supplier concentration, moderate to high overall supply, and medium to high suppliers available.
Power of customers- the company faces strong customer power hindering its operations, which is tied to high buyer awareness, insignificant size of different buyers, and low switching charges.
The threat of substitute products – the ability of a similar product to draw customers, is a weak force to apple and is characterized by low performance of substitutes, small buyer inclination to alternatives, and moderate to high obtainability of substitutes.
The company should look for more equitable ways to advance in the areas with strong forces as this will augment its operations and increase the net income (Zhang, 2017). Innovation is one of the essential routes to take as it curtails the costs incurred in developing new products and maintains quality.
References
Jing, J. (2018). A case study on Apple, Inc which affecting the world of Smati Technology Leader or heading down?.
Zhang, Q. (2017). Research on Apple Inc’s Current Developing Conditions. Open Journal of Business and Management, 6(01), 39.
Running head: APPLE INC
Apple Inc
Queenneidra Quarles
UOP
MGT/526
February 4, 2020
Company Details and Management Function
|
Name of the Company |
Apple Inc |
|
Industry |
Computer hardware and computer software |
|
A brief history of the company |
1. The company was founded in 1976 by Steve Jobs and Steve Wozniak 2. The first computer was Apple. I designed as a typewriter connected to regular TV. 3. The company was incorporated in 1977 4. In 1977 Apple II a foundation for the personal computer industry. · The VisiCalc software developed in 1979 was a key source of product success · The product also included color graphics 5. Released Apple III in 1980 6. Went public in 1980 at an IPO of $22 per share 7. Released Apple Lisa which was unsuccessful to high price and limited software support 8. In 1981 the company launched Macintosh, which was a low-cost computer. The computer was also small and friendly. The product was successful 9. In 1983 Sculley became company CEO 10. Steve Jobs left the company in 1985. After he left the company upheld the strategy to sell products at high prices 11. In 1991 Apple introduced the systems 7 OS and PowerBook laptop 12. in the 1990s the company also introduced the Newton Message Pad 13. In the last years of the decade (the 1980s) the company faced critical competition from Microsoft and IBM 14. The company invested in digital cameras, speakers, audio players and TV set appliances which were unsuccessful 15. Sculley in 1993 was replaced by Michael Spindler and later replaced by Gil Amelio in 1996 after the constant decline 16. In 1997 Apple purchased NeXT computer and brought back Steve Jobs 17. Jobs was reinstated as CEO and reduced the range of products 18. In 2001 the company introduced Mac OS X 19. In 2006 Apple intel infrastructure to the MacBook Pro laptop 20. In 2007 Apple introduced the iPhone using the iOS 21. In 2008 Apple Inc launched App store to sell third-party apps 22. Steve Jobs resigned in 2011 for health reasons and was replaced by Tim Cook 23. In the Tim Cook era, the company continue to develop iPhone, iPad and MacBook new models |
|
Key milestones from the Company History |
1. The introduction of Macintosh in 1984 with a graphic user interface. 2. The company bought NeXT Computer in 1997 3. The adoption of the intel infrastructure in MacBook Pro laptop in 2006 4. The introduction of the iPhone and iOS in 2007 |
|
Resources for Locating the company Information |
1. Business Source Complete 2. Company website https://www.apple.com/sitemap/ 3. Yoffie, D. B., & Baldwin, E. (2018). Apple Inc. in 2018. Retrieved https://www.hbs.edu/faculty/Pages/item.aspx?num=54420 4. Heracleous, L. (2013). Quantum strategy at Apple Inc. Organizational Dynamics, 42(2), 92-99. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.720.3278&rep=rep1&type=pdf |
|
Unique business opportunity for competitive advantage |
One unique opportunity for Apple Inc to increase competitive advantage is an investment in the 1. Health Tech. · Wearable devices such as Apple Watch which captures levels has market potentials · The company can increase healthcare services to capture a unique market value underexplored by competitors · Mobile App such as optical sensors has a great value in pulse rate · The company can leverage the value of the smart devices in the healthcare sectors to achieve unique competitive advantage · Healthcare services present many underexplored opportunities |
|
Management Function needed for the opportunity |
1. Project management · agile methodology · team leadership · motivation · Controlling · Planning for the teams’ vision |
MGT/526 v1
Wk 2 – Apply:
Organization
al Analysis
MGT/526 v1
Page 2 of 2
Queenneidra Quarles
Wk 2 – Apply: Organizational Analysis
Instructions
Complete the worksheet based on your chosen organization. Use
Business Source Complete
and your selected company’s website, annual report, and other available sources.
Part 1: Organization Information
Organization
Apple Inc. is an international company that specializes in designing, production and marketing of personal computers, mobile communication and media gadgets, and handy digital music players. The corporation was started by Steve Wozniak and Steve Jobs and was merged on the third of January, 1977. The corporate headquarters are based in Cupertino which in California, US. Apple amasses its revenues through vending numerous sorts of associated software, applications, digital content (third party), networking solutions, services, and accessories
Mission and Vision
Identify the mission and vision of the organization.
|
Mission |
To bring the best user experience to customers through innovative hardware, software, and internet services. |
|
Vision |
We believe are on the face of the to make great products and that’s not changing. |
Organizational Initiatives
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
Apple employs the generic strategy and intensive growth strategies directly relay to the company’s strategies in pricing, marketing, and other areas of the business. Michael E. Porter’s model for generic strategies defines strategic options that the company can use to develop its competitive advantages in the consumer electronics and information technology and services industries. As one of the most valuable companies in the world, Apple shows that its generic strategy is a major determinant of competitive advantage against other firms. On the other hand, Igor Ansoff’s Matrix of growth strategies presents ways for the technology business to intensively grow in current or new markets and industries. In this case, Apple’s intensive growth strategies support the ability to maintain a strong position in the global market. With a high rate of innovation and emphasis on excellence in product design, the enterprise succeeds even with its relatively high selling prices. This successful positioning indicates Apple’s effectiveness in using its generic strategy for competitive advantage, and intensive strategies for business growth.
Organizational Plans
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
|
Type of Plan |
Description |
Type of Manager |
|
Strategic |
Apple has identified several long-term goals which include, environmental responsibilities, leveraging ability to design and develop, enhancing and expanding, and supporting the community. |
Top management |
|
Tactical |
The company has initiated quarterly and semi-annual plans, departmental policies and procedures. In the mobile devices industry, they produce new innovative devices on semi-annual basis. |
Middle management |
|
Operational |
In the daily and weekly plans, the firm is keen to affirm its quality measures in their products as well as unveiling new updates on the already existing software to guarantee customers the best user experience. |
Supervisory management |
SWOT Analysis
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
|
Internal Factors |
Strengths – globally iconic, top technology, brand of choice, proficient research, and sustainability made possible through Liam. Weaknesses- lack of competition, high priced products, lack of marketing and promotions, and incompatibility with other software. |
|
External Factors |
Opportunities – consistent customer growth, qualified professionals, lack of green technology, smart wearable technology, utilize artificial intelligence, and expansive distribution network. Threats- bullied by counterfeits, market penetration, increased competition, and lawsuits. |
Part 2: Evaluation
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:
· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
Apple corporation has used its unique software for quite a long time, the company should consider the compatibility aspect with other devices as some customer find it ambiguous to use the Apple software as they have been used to other software which are not that much complicated. The company should also improve the availability of the respective accessories and spare parts. Some of the spare parts are not locally available and one has to visit the company outlets which in most developing countries are only located at the capital cities only.
· Analyze your competitive advantages.
Samsung corporation has evidenced to a tech giant just like Apple and also one Apple key competitors around the world. Samsung has excelled in producing top notch products that indeed match the market demand and customer taste. A series of innovate Samsung products are readily available on the free markets based on the customer’s convenience and monetary capability.
· Propose a competitive business initiative to address the unmet need.
Apple corporation can counter the unmet need by diversifying its technology solutions and create a flexible software which is compatible with the other software. Such a software will enable users to exploit and get the best user experience ever. To enhance the local availability of the products, the company can initiate production plants and numerous retail hubs in the developing countries. The step will augment the acquaintance of the company’s products awareness which is likely to grow their market share to significantly high levels.
· Create a high-level timeline and operational steps necessary to implement your solution.
i. Conduct a market research to identify the root source of the shortcomings.
ii. Develop strategies on how to counter the shortcomings.
iii. Implementing the strategies.
iv. Utilizing the expansive distribution network and increase the advertising efforts to educate more customers. For instance, if the customer has substantial knowledge on the company product, he/she will have less chances to fall on trap and acquire counterfeits.
v. Initiate local dealers where user can acquire products, accessories, and spare parts.
References
https://bstrategyhub.com/swot-analysis-of-apple-apple-swot-2018/
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
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