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competitivelandscapes xexampletosee
 

• follow the assignment sheet requirements and follow the sample. my topic is apple’s iphone (the sample one is LinkedIn)
• refrecnces should look like the one in the sample, apa style and cited appropiabtly
• Okay. please pay attention to grammar and sentence structure because its an english class

This is a business strategy report 900 words (with references, APA style). see attachment pictures for a sample and requirements. Topic is Apple iPhone

assignment sheet: requirements

LinkedIn Report: A sample of the work

Competitve Landscapes: one of the requirements

_________________

times new roman, font 12. 1.0 space (it has to look like the sample)

 

ENGL 317: Competitive Landscapes

Five Force Competitive Landscapes

The purpose of your strategy report is to explain whether your company has a coherent strategy that will allow it to gain market share with millennial consumers and identify the tactics it is using to carry out that strategy. You should break this task into three parts:

· Identify the one or two most important forces shaping your company’s competitive landscape

Focus here on the landscape not the company. You want to eliminate forces that are not important and zero in on the one or two forces that determine the shape of the landscape going forward:

· Competitive rivalry: Is competition fragmented or dominated by one or two players?

· Supplier power: Must companies bargain with a few essential suppliers?

· Consumer power: Do consumers have bargaining power with many options?

· Threat of new entrants: Can similar services/products easily enter the market?

· Threat of substitute products: Is it likely that new, disruptive variations will emerge?

· Describe your company’s strategy

Remember that strategy is not the same as tactics. Strategy is a question of how a company positions itself on a landscape to take advantage of the predominant forces. Tactics are the specific things a company is doing to carry out its strategy. Only list key tactics after you have described the strategy; don’t get lost in micro-details.

· Evaluate how effective that strategy will be in gaining millennial market share

This part of your report involves a judgment call. I am not going to grade you on whether I agree with your call but rather on how well you state and explain it. Although predicting some future outcome is difficult (e.g. whether strategy x executed by company z can gain millennial market share), a good analyst should be able to explain the framework for making such judgments. Be decisive and explain any qualifications or conditions that apply.

You can use the basic stockbroker framework for making recommendations: buy, hold, or sell (though don’t literally use those terms). In a strategy report, you generally recommend one of three options:

· Go for it
The company’s strategy is sound. Clients should partner with this company and/or adopt its market “solution.”

· Wait and hedge
Some part of the strategy needs adjusting or market conditions need to evolve further before clients should partner or adopt. For this option, you need to state clearly which forces or which parts of the strategy clients should monitor to decide whether to partner or adopt.

· Forget about it

There is no reason to believe this company can gain market share. Do not partner; do not adopt their solution.

Mobile Landscape	Threat of New Entrants needcarrier partnerships and extensive 3rd party development of apps
Supplier Power control hardware materials and manufacturing capacity	Competitive Rivalry iOS vs Android	Consumer Power many choices for carriers and hardware; increasing switching costs for OS and apps
Threat of Substitute Products

TO: Proximity Social Networking Team

FROM:

DATE: Nov. 4, 2013

SUBJECT: LinkedIn strategy report

LinkedIn is the leading professional social network platform for employers and

business professionals. It is currently enhancing its mobile platform to attract more

premium members. Most millennial users, however, do not subscribe to LinkedIn’s

paid services as a means of job hunting.

LinkedIn profile

LinkedIn provide an online platform where users are able to create and manage a

professional profile, find career opportunities, network with other users, and manage

their portfolio. The company was founded in March 2003 as LinkedIn, Ltd by Reid

Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. It

changed its name to LinkedIn Corp. in January 2005 and made its IPO (initial public

offering) in May 2011 (LinkedIn 2013). Now based in Mountain View, California,

LinkedIn’s CEO is Jeff Weiner (Reuters 2013).

LinkedIn’s revenue comes from three sources:

• consumers who purchase premium accounts with a monthly subscription fee;

• businesses and employers who subscribe to LinkedIn’s services for hiring

solutions;

• advertisers who use LinkedIn’s marketing solutions to place ads and measure

their effectiveness.

LinkedIn currently has 238 million registered users and generated $972 million in

revenue for 2012, up from $522 million in 2011 ((Standard & Poors, 2013).

Social networking landscape is driven by consumer bargaining power

Consumer bargaining power is very high across all social networks because

substitutes are available and the cost of switching is very low. Although LinkedIn

offers professional features that cannot be found on free platforms such as Google +,

Facebook, or Twitter, career seekers still have other options when it comes to job

searching. Rival sites such as Monster and CareerBuilder, provide extensive lists of

job/career opportunities (Standard & Poors, 2013).

Unheaded
Introduction

 identifies
company and key
strategy issue

 summarizes
millennial appeal

Company
Profile

 basic story, CEO,
HQ

 business model
revenue sources

 comparative
performance
metric

Competitive
Landscape

 topic heading and

topic sentence
identify key forces
(not companies)
which dominate
landscape

 examples for forces
tailored to company

LinkedIn now focusing on mobile platform

LinkedIn dominated the old desktop computer landscape by creating a useful and

attractive online platform. Now more than 30 percent of the network’s 238 million

users surf the site using their smart phones.(PCWorld, 2013).

LinkedIn is positioning itself to compete in the new mobile landscape by optimizing

its products for smartphones and tablets.

 In April 2013 LinkedIn overhauled its mobile apps in an effort to help make

the job hunting experience easier on mobile devices.

 In October 2013 LinkedIn released “LinkedIn Recruiter,” a mobile app

version of the recruiter’s dashboard that the company offers on its web-based

platform (NASDAQ, 2013).

Analysts believe that LinkedIn’s expansion into the mobile segment with the new

apps is a positive. In addition, LinkedIn’s premium subscription services and recuing

services continue to grow rapidly, generating increased amounts of

revenue. (NASDAQ, 2013). I agree with this position.

LinkedIn appeals to older millennial professionals

LinkedIn’s free services makes the platform very attractive to all millennial job

seekers. LinkedIn’s biggest challenge, however, is attracting younger users to their

paid services. Currently, LinkedIn’s premium services appeal primarily to older

millennial professionals who can afford the pricy $25 per month subscription fee

(Standard & Poors, 2013). Proximity clients who wish to recruit and engage that

cohort should consider paying for premium LinkedIn pages and ads. Clients who

target a younger, less affluent demographic should use other social networking

platforms.

References

PCWorld. (2013, October 16). LinkedIn pitches to recruiters on the go with mobile

app. PCWorld. Retrieved October 18, 2013, from

http://www.pcworld.com/article/2055340/linkedin-pitches-to-recruiters-on-the-go-

with-mobile-app.html

LinkedIn. (2013, February 19). LinkedIn Corp Form 10-K.Shareholder.com.

Retrieved October 18, 2013, from files.shareholder.com/downloads/ABEA-

69T44N/2742485607x0xS1271024-13-10/1271024/filing

NASDAQ. (2013, October 18). LinkedIn Unveils New Apps – Analyst

Company
Strategy

 topic heading and topic

sentence state basic

strategy relative to

competitive landscape

 provides specific current

or projected examples

illustrating components

of

the strategy

 provides evaluation of

the strategy

Millennial
Appeal

 topic heading and

topic sentence state

specific appeal for

millennials

 explains relevance of

appeal to Proximity

clients; recommends

client actions

Blog.NASDAQ.com. Retrieved October 18, 2013, from

http://www.nasdaq.com/article/linkedin-unveils-new-apps-analyst-blog-cm289267

Reuters, LinkedIn, Inc. (2013, October 18). LinkedIn Corp (LNKD.K) Company

Profile.Reuters.com. Retrieved October 18, 2013, from

http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=LNKD.K

Standard and Poor’s. (2013, October 18). LinkedIn. Standard & Poor’s Stock

Reports.

Retrieved October 18,2013, from S&P NetAdvantage database.