sociology definition

The definition of sociology definition

Week 3 essay

please read the 

Harnessing the Science of Persuasion 

article. (attached)

Persuasion is oftentimes considered an art, but it is based on the psychological science of social influence. With knowledge of the key principles that undergird this process, you may become a savvier consumer. You may also find ways to implement these strategies effectively in your personal and professional life.

Before beginning your paper, select one of the six fundamental principles identified in Cialdini (2014).

· Assemble at least three advertisements, commercials, or personal experiences/observations that illustrate this principle. Do not use examples from the course resources.

· Submit your examples (paste ads into the document, include URL links, and/or provide a synopsis), along with a one paragraph description of each clearly indicating how the advertisement, commercial, or personal experience/observation illustrates the selected principle.

Then, in your paper,

· Examine in depth how social psychological principles of persuasion are relevant, citing scholarly research (which may include course resources) on the specific principle you are addressing in your analysis.

· Identify characteristics of the communicator, the message, and the target audience, considering key situational and contextual factors.

· Produce a plan to intentionally enhance persuasiveness.

· What are various alternative principles and/or techniques one might employ effectively?

· Discuss ethical issues relevant to the collected examples, as well as your own persuasive plan.

· Apply this insight to your own personal or professional life. Specifically, how might you utilize this insight moving forward?

The Art and Science of Persuasion paper

· Must be three to five double-spaced pages at minimum (not including title and reference pages) and formatted according to APA Style as outlined in the Writing Center’s 

APA Style (Links to an external site.)

 resource.

· Must include a separate title page with the following:

· A header

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· For further assistance with the formatting and the title page, refer to 

APA Formatting for Microsoft Word (Links to an external site.)

.

· Must utilize academic voice. See the 

Academic Voice (Links to an external site.)

 resource for additional guidance.

· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

· For assistance on writing 

Introductions & Conclusions (Links to an external site.)

 as well as 

Writing a Thesis Statement (Links to an external site.)

, refer to the Writing Center resources.

· Must use at least three peer-reviewed sources in addition to course readings. Additional scholarly sources are encouraged. Be sure to integrate your research smoothly rather than simply inserting it.

· The 

Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)

 table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

· To assist you in completing the research required for this assignment, view the 

University of Arizona Global Campus Library Quick ‘n’ Dirty
 (Links to an external site.)

 tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.

· Must document any information used from sources in APA Style as outlined in the Writing Center’s 

APA: Citing Within Your Paper (Links to an external site.)

 guide.

· Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. See the 

Formatting Your References List (Links to an external site.)

 resource in the Writing Center for specifications.

FinalPaper Topics

Here are some ideas you might choose to explore:

• Accuracy of Proverbs

o Example: “Don’t judge a book by its cover” or “Beauty is a good letter of

introduction”? In other words, what can one conclude based on appearance

alone?

o Example: “Absence makes the heart grow fonder” or “Out of sight, out of

mind”? In other words, do long distances or extended amounts of time

strengthen relationship ties, or weaken them?

o Example: “Birds of a feather flock together” or “Opposites attract”? In other

words, are people attracted to similar or dissimilar others?

• Impact of Titles/Labels

o Example: How do team mascots (such as the Redskins or Braves) impact Native

Americans (self-esteem, stereotype threat, etc.)?

o Example: How do labels (such as smart/stupid, crazy or criminal, etc.) impact

people’s mental processes and behaviors?

• Altruism

o Example: Does true altruism exist? What motivates people to help?

• Explanatory Style

o Example: Do optimists experience better life outcomes than pessimists?

• Persuasive Appeals

o Example: How do political campaigns utilize various techniques?

• Self-esteem

o Example: Is there a dark side? Can one be too confident?

• School Size

o Example: Do students fare better in big schools or small schools? Why?

• Reactance

o Example: What is the theory behind “reverse psychology”?

• Gender Differences

o Example: in aggression, sex, etc.

• A Form of Prejudice

o Example: fat prejudice, racial prejudice, etc.

• Psychology and the Law

o Example: jury behavior, etc.

• Other: If you have something else in mind, contact your instructor as soon as possible to

ensure the topic is appropriate and to seek additional direction.

• Final Paper Topics

Week 5 final paper

To conclude the course, you have the opportunity to choose a topic of interest to you and analyze it from a social psychological perspective. You will then write a literature review (see Bem, 2016), which is a scholarly paper, written in an objective and academic tone, focused on a particular subject. To do this, you must gather, review, and summarize relevant theory and research.

For example, if you chose to examine a proverb, such as “Opposites attract,” you would first find scholarly articles outlining the major predictors of attraction and testing this notion specifically. Begin your paper with a clear stance on the topic—yes, opposites do attract, or no, they do not—and then present the evidence in an organized fashion to support your thesis.

The topic of your literature review might come from the following 

list

 
 Download list

, or you may choose to identify a different area of interest. Scan your textbook for relevant concepts to explore. However, if you choose something other than the options below, you are encouraged to obtain permission from your instructor prior to writing/submitting the paper to ensure the suitability of your topic.

Here are some ideas you might choose to explore:

· Accuracy of proverbs

· Example: “Don’t judge a book by its cover” or “Beauty is a good letter of introduction.” In other words, what can one conclude based on appearance alone?

· Example: “Absence makes the heart grow fonder” or “Out of sight, out of mind.” In other words, do long distances or extended amounts of time strengthen relationship ties, or weaken them?

· Example: “Birds of a feather flock together” or “Opposites attract.” In other words, are people attracted to similar or dissimilar others?

· Impact of titles/labels

· Example: How do team mascots (such as the Redskins or Braves) impact Native Americans (self-esteem, stereotype threat, etc.)?

· Example: How do labels (such as smart/stupid, crazy or criminal, etc.) impact people’s mental processes and behaviors?

· Altruism

· Example: Does true altruism exist? What motivates people to help?

· Explanatory style

· Example: Do optimists experience better life outcomes than pessimists?

· Persuasive appeals

· Example: How do political campaigns utilize various techniques?

· Self-esteem

· Example: Is there a dark side? Can one be too confident?

· School size

· Example: Do students fare better in big schools or small schools? Why?

· Reactance

· Example: What is the theory behind “reverse psychology”?

· Gender differences

· Example: in aggression, sex, etc.

· A form of prejudice

· Example: fat prejudice, racial prejudice, etc.

· Psychology and the law

· Example: jury behavior, etc.

· Other: If you have something else in mind, contact your instructor as soon as possible to ensure the topic is appropriate and to seek additional direction.

In your paper,

· Analyze the social psychological literature for evidence that supports your thesis, providing a 

Synthesis (Links to an external site.)

 of your findings. Be sure to dispel refuting evidence.

· Illustrate specific social psychological concepts using real life examples.

· Examine relevant situational factors.

· Identify social and cultural forces at work.

· Indicate potential ethical considerations in research on this topic or application of insight.

The final paper

· Must be seven double-spaced pages at minimum (not including title and reference pages) and formatted according to APA Style as outlined in the Writing Center’s 

APA Style (Links to an external site.)

 resource.

· Must include a separate title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· For further assistance with the formatting and the title page, refer to 

APA Formatting for Microsoft Word (Links to an external site.)

.

· Must utilize academic voice. See the 

Academic Voice (Links to an external site.)

 resource for additional guidance.

· Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

· For assistance on writing 

Introductions & Conclusions (Links to an external site.)

 as well as 

Writing a Thesis Statement (Links to an external site.)

, refer to the Writing Center resources.

· Must use at least five peer-reviewed scholarly sources in addition to the course text.

· The 

Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)

 table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

· To assist you in completing the research required for this assignment, view the 

University of Arizona Global Campus Library Quick ‘n’ Dirty (Links to an external site.)

 tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.

· Must document any information used from sources in APA Style as outlined in the Writing Center’s 

APA: Citing Within Your Paper (Links to an external site.)

 guide.

· Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. See the 

Formatting Your References List (Links to an external site.)

 resource in the Writing Center for specifications.